Horizon Media, the United States' largest independent media services agency, announced today that it has been awarded media planning and buying responsibilities for Swedish retailer IKEA North
America's Los Angeles Market. Upcoming campaigns include multi-media efforts to support the IKEA Summer Sale, Tax-Free Fourth of July and the Company's branding initiative for their 2005 fiscal year.
IKEA awarded creative duties for this market to Santa Monica independent Secret Weapon Marketing and tapped Anita Santiago, also in Santa Monica, to handle Hispanic marketing for the Los Angeles
market. Horizon Media was awarded the business without a review.