Nielsen Extends Household Measurement To College Campuses

  • January 30, 2007
As previously planned (Media Daily News Feb. 15, 2006), Nielsen Media Research Monday began including college students living away from home in its National People Meter ratings sample. The move is part of a broader "extended home" initiative by Nielsen to capture thew viewing of TV household members when they are not living at home. Nielsen has also been exploring the inclusion of "second homes" and other locations. The inclusion of college students is expected to impact the key 18- to 24-year-old demographic, with prime-time shows like "Grey's Anatomy" scoring well with women, and "Drawn Together," an animated Comedy Central show, doing well among men of those ages.
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