In-text ad company Vibrant Media has hired a pair of executives to head up ad sales in two key verticals--automotive and entertainment. Gabe Greenberg was hired as vice president for automotive,
overseeing Vibrant's relationship with clients including General Motors, Toyota and Volkswagen. Prior to joining Vibrant, Greenberg led sales and operations for AutobyTel Direct. Cliff Paulson was
hired as director of entertainment, working with Vibrant's movie and TV clients including Warner Bros., New Line Cinema and TLC. Prior to joining Vibrant, Paulson served as a senior account executive
for the Fox Broadcasting Company.
--Shankar Gupta
