P&G Eschews Oscar Broadcast, Opts For Web Ads

  • January 30, 2007
Procter & Gamble won't air ads during this year's Academy Awards, but is advertising on Oscar.com, a site dedicated to the awards show. P&G will promote Olay Regenerist on the site, which is being sold by ABC, where the Oscars will air. Multiple Olay banner ads appear on the site's home page.
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