Sun Chooses Starcom for Global Advertising Initiatives

  • October 17, 2003
Sun Microsystems Friday named Starcom Worldwide, a unit of Starcom MediaVest Group, as its lead media agency for global advertising initiatives. This assignment, in which global account management duties will be handled by Starcom, is one of the first of its kind in the industry. Starcom will continue to manage the global media assignment it won back in 2002.
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