NBC Universal Digital Distribution has created three groups to spearhead the company's digital distribution efforts: Digital Platforms, Wireless Platforms and Digital Sales. The company named Michael
Bonner senior vice president, NBCU Digital Distribution; previously, Bonner served as vice president, new media for NBCU Cable. Salil Dalvi was promoted from vice president of digital media to general
manager, wireless platforms. Ron Lamprecht was named senior vice president, NBCU Digital Distribution, in charge of digital sales; previously, he served as vice president, new media for NBCU Cable.
