NBC Universal is aggressively expanding its offerings and ad sales on digital platforms, George Kliavkoff, chief digital officer, said this week at a New York media event. Kliavkoff added that online
viewing of its shows, via NBC.com and iTunes, doesn't cannibalize viewership of the linear broadcasts. In fact, the digital shows often serve as a promotional tool, since satisfied customers will tune
in on NBC live. "All of our research departments say folks who watch TV online are more likely to go watch on television ... for us, it's all additive." Kliavkoff added. -- David Goetzl
