Cingular Taps MediaFlo For Mobile TV

  • February 13, 2007
AT&T's Cingular Wireless will use Qualcomm's MediaFlo technology to deliver broadcast television to mobile phones by the end of 2007, the companies announced Monday. Terms of the deal were not disclosed. The types of programming, and pricing, to be offered by Cingular will not be determined until later in the year, according to an AT&T spokesman. Cingular is the second major carrier to announce plans to adopt MediaFlo after Verizon Wireless said it would offer the service as V Cast Mobile TV by the end of March. Other carriers--including T-Mobile USA, Sprint-Nextel and Alltel Corp.--have tested MediaFlo. MediaFlo has struck deals to stream full-length programming with Viacom's MTV Networks, NBC, CBS and News Corp.'s Fox umbrella. The MediaFlo system transmits data on a frequency separate from those used by current cellular networks. In the U.S., it uses a frequency spectrum previously allocated for UHF signals.
Next story loading loading..