Media Run Taps Revenue Science for BT

  • February 22, 2007
Media Run, a U.K.-based ad network, has tapped behavioral targeting technology firm Revenue Science for targeted ads across its network of about 40 U.K. Web sites, including travel site Where Are You Now and Universal Music's U.K. site. Revenue Science already works with several U.K. publishers, including Guardian Unlimited, The Telegraph Group,, The Sun, and TimesOnline.
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