Viewpoint Bows In-Game Ad Platform

  • February 22, 2007
Internet marketing technology firm Viewpoint has launched an in-game advertising platform. The service--similar to those offered by other in-game ad networks like Massive Incorporated and IGA Worldwide--allows advertisers to dynamically serve ads into video games, putting advertisements onto gameworld billboards and posters, and tracks how long players spend viewing the ads, and from what angle and distance the ad was seen.
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