VH1 Rolls Out Weight Loss Site

  • February 22, 2007
VH1 has teamed up with two publishing companies, Rodale Inc. and St. Martin's Press, to launch a subscription-based fitness and weight loss Web site by April. The site, CelebrityFitClub.com, is designed to promote VH1's cable series "Celebrity Fit Club," and coincide with the debut of season five premiering April 15. The new site will also complement VH1's existing online efforts for the show, including video clips on VSPOT at VH1.com and "Dr. Ian's Diet Tips" text alerts from VH1 Mobile. The show's fitness guru Harvey Walden IV and in-house psychotherapist Stacy Kaiser will also contribute to the site by providing expert advice, workout tips and planning tools for subscribers' fitness and wellness plans.
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