The Interactive Advertising Bureau has launched a monthly magazine, MIXX, in conjunction with Adweek Magazines and custom publisher Media Ventures Inc. The magazine, which appears as a supplement in
, and online on the magazines' Web sites and the IAB's site, www.iab.net, will look at different platforms' impact on the future of advertising. The debut
issue, "Mobile: Marketing in the Palm of your Hand," came out this week.