IAB Launches Monthly Magazine

  • February 22, 2007
The Interactive Advertising Bureau has launched a monthly magazine, MIXX, in conjunction with Adweek Magazines and custom publisher Media Ventures Inc. The magazine, which appears as a supplement in Adweek, Brandweek and Mediaweek, and online on the magazines' Web sites and the IAB's site, www.iab.net, will look at different platforms' impact on the future of advertising. The debut issue, "Mobile: Marketing in the Palm of your Hand," came out this week.
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