Commentary

Help Wanted: Brand Saboteurs

I'm not suggesting that I smell a rat in this particular case.

But am I the only one who thought just how easy it would be to commit "brand terrorism" while watching the video rat-fest that caught up KFC/Taco Bell over the weekend?

Ponder it a moment.

What's to prevent an unethical marketer from trying to spread some quick negative buzz by hiring a brand saboteur to go and do something outrageous on camera involving a competitor?

Upload, and let it rip.

Surely somewhere out there among the legions who spend hours with their YouTube creations are people who would turn their skills into cash for a chance to bring down a brand through a viral effort.

Some would even do it for fun.

Tell me what you know.

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