Magazines Launched 150+ Digital Initiatives In 2006

  • February 28, 2007
Consumer magazines launched more than 150 new digital initiatives in 2006, according to newly released figures from the Magazine Publishers of America. Among the biggest initiatives were new in-house production companies created by Hearst, Meredith Corp. and Time Inc. for digital-content, including online video.

MPA members also launched online social networks, user-generated content creation, blogs, mobile applications, podcasts and video for the Web and mobile devices.

A number of publications were recognized. For example, BusinessWeek was commended for its exclusive online content and mobile edition for PDAs and cell phones, while Condé Nast launched an online film festival and user-generated content on Web sites. Dennis Publishing developed an ecommerce section, RSS feeds, mobile-issues and a co-branded AOL radio station.

For a complete list of the new digital initiatives, visit www.magazine.org. --Erik Sass

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