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New Ads For CIT Group

Business to Business, Wednesday, February 28, 2007 11:15 AM

Global finance firm CIT Group has launched a new ad effort taglined "Capital redefined." The campaign, which focuses on the power of relationships and customized solutions, rolled out with an ad in Barron's and a three-page spread in The Wall Street Journal. Print is also running in Fortune and Business 2.0.

Radio and TV are also on the way, along with event marketing -- including a ball aboard the QE2 in May. In addition, CIT has formed what it calls "a unique partnership" with Conde Nast Publications called "Behind the Business." Beginning in April, it will include print ads in Golf Digest, The New Yorker,Wired and Portfolio, a Conde Nast business publication that launches that month.

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