• April 19, 2004

Commission Junction has launched BFAST Web 2.0, an enhanced version of its BFAST solution. BFAST Web 2.0 simplifies and streamlines the management of affiliate marketing programs by providing advanced Web-based management tools that enable advertisers to build, track, manage and analyze all of their online relationships. BFAST Web 2.0 helps advertisers manage their affiliate programs more effectively through a Web interface that consolidates the most useful features for daily operations. New and improved management tools give advertisers better insight into program performance, allowing them to focus efforts on the campaigns and publishers that are most successful.

The BFAST Web 2.0 solution includes: -Simplified Payment Processing: A streamlined user interface reduces the steps required for payment processing making it easier for advertisers to issue payments to publishers accurately and on time. -Enhanced Reporting: Improved reporting tools provide a single, comprehensive view of all transaction and link performance data, enabling advertisers to retrieve and manage performance data quickly and easily. -Email Messaging: A new one-to-one messaging feature enables advertisers to send email to individual publishers directly from the Web interface, reducing time and error in communications.