Adweek has announced plans to launch
Adweek's Marketing y Medios, a monthly trade pub for marketers targeting the burgeoning Hispanic audience. The English-language title and its
companion Web site will debut in September. Likely topics include the distinctions between Spanish-dominant and Spanish-English households and the differences between recent immigrants and culturally
acclimatized Hispanic Americans. VNU executives said teh title would draw on the resources of sister units Nielsen Media Research, ACNielsen and other VNU Marketing Information and Media Measurement &
Information operations. The publication will launch with an initial circulation of 18,000.
