HeadBlade CEO Todd Greene says he was the right choice for the deal because the HeadBlade audience is diverse, and "he is a man comfortable in his own skin and he's not afraid to go against the grain ... we endorse [mixed martial arts] fighters, bodybuilders, Harley Davidson drag racers and other professional athletes. John not only represents a few of our target demographics, he's also a worldwide diplomat for the brand and a role model to many people," he states.
Terms weren't disclosed, but the company said the deal is the first major corporate endorsement in Amaechi's career.
--Karl Greenberg
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