• March 15, 2007

R/GA named Taras Wayner executive creative director leading creative direction on the Verizon account. In the new position, Wayner will oversee online advertising, the company's Web site, retail, and experiential marketing across all lines of the Verizon business at the agency.

Wayner comes to R/GA from Berlin Cameron United, where he led creative on the Samsung business and developed the "Imagine" campaign, a global brand initiative that launched in 2004. Later, he helped extend that TV and print effort to the Web.

Prior to Berlin, he was a creative director at Young & Rubicam, leading initiatives for Sony and the NFL, and at Cliff Freeman & Partners, working on Coca-Cola, Fanta, Staples, Church's Chicken, and Fox Sports.

Wayner's work earned him 12 Clio Awards, along with multiple One Show Pencils, and Cannes Lions. -- Tobi Elkin