Jack In The Box Advertises Its All-Day Breakfast Menu

  • March 19, 2007
Jack In The Box has launched an advertising campaign to promote the fact that its breakfast menu is served all day, as it has been for two decades.

On TV, in print and on the Web, the hamburger chain is using a new mascot, a man dressed as a croissant egg sandwich, to complement the company's "CEO" spokesman, Jack.

The San Diego, Calif.-based chain has a dedicated Web site, http://breakfastservedallday.com.

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