McClatchy Interactive has partnered with Corzen, a company specializing in online ad market data and analysis, to bring its online classified ad tools to McClatchy's newspaper Web properties.
McClatchy is a major stakeholder in CareerBuilder, a classified ad network for newspaper Web sites that joins McClatchy properties with Tribune and Gannett. Corzen will provide data from online job
boards, automotive and real estate sites. It will also offer analytic tools to determine online market share, identify leads and rank overall quality of sales prospects. --Erik Sass
