Jackie Kulesza, vice president-director of Starcom Worldwide, says the second quarter is expected to be much like the first. "It's every flavor of client, it's money from a variety of
sources, people who had upfront money, new product launches, people simply spending more money."
Meanwhile, media buyers are reporting problems getting pods in network news broadcasts and early-morning programming. Morning shows like NBC's "Today" -- adding a fourth hour to its broadcast -- usually sell faster because they are popular with advertisers and a cheaper alternative to prime time.
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