• Adweek, Tuesday, March 20, 2007 11 AM

Deutsch has bailed from a review for Weight Watchers' creative account, pulling out last week before the other three agencies in it were briefed about the estimated $70 million worth of business, insiders say.

McCann Erickson, DDB and BBDO are all still in the running and slated to make final pitches next month. Young & Rubicam is the incumbent, winning the account three years ago in a review led by Pile & Co. That time around, it came down to Y&R and Omnicom's TBWAChiatDay in New York.

Spending in measured media was just shy of $70 million last year, up nearly $20 million from 2005, according to Nielsen Monitor-Plus. The move to hold a review was motivated by client-side management changes, sources add.

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