Lipton Tea Hires Omnicom Siblings

  • March 21, 2007
Unilever's Lipton Tea has tapped DDB Worldwide for all of its creative ad tasks. The company has also chosen Omnicom sibling Tribal DDB as its first global digital agency of record for the brand.

The agency has worked with Lipton on a worldwide basis for three years, and launched the "Lipton Tea Can Do That" campaign in 2005. But it hadn't been given AOR status. The company says Lipton drives $3 billion in annual sales and is helping to drive the company's vitality mission.

-- Karl Greenberg

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