Brand reps hit
about 600 offices in Chicago, Los Angles and New York from Feb. 1 to March 9 with samples in hand. They surprised employees of PR firms, ad agencies, travel companies, law offices and service
providers, among others, with free breakfast. The target was college-educated women ages 25-54 and others who are looking to make healthier food choices.
The reps handed out informational booklets about healthy lifestyles from Kashi and $1 coupons off a half-gallon of Silk Soymilk. In all, the agency distributed 250,000 samples of each product.
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