• Mediaweek, Thursday, March 22, 2007 11:30 AM

Major League Baseball president and COO Bob DuPuy charges that IN Demand's offer to match DirecTV's $700 million, seven-year carriage rights deal is "not responsive" to MLB's terms. The league says the offer "fails short of all the material conditions."

But IN Demand president Robert Jacobson disagrees: "Our offer was fully responsive to Major League Baseball's requirements and public statements." While both sides are vague as to the points of the deal, insiders say IN Demand will match the dollar amount to carry the MLB Extra Innings package of out-of-market games and launch the MLB Channel. But disagreement remains over how the MLB Channel will be carried and distributed.

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