"The African-American golfer spends well over $1 billion per year on golf-related goods and services, and is grossly underserved by both mainstream golf media and the overall golf industry," said New Paradigm president Jahmal Pullen in a press release.
The company notes that it will give a portion of its net income to organizations that support minority golf initiatives. It projects that Seven Under readers will be both well-educated (41% having graduate degrees) and affluent (64% earning at least $100,000 annually).
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