Chicago Tribune Passionate in Branding Campaign

  • December 3, 2003
Chicago Tribune has launched a brand campaign aimed at building a deeper connection between the journalists who report the news and the people who read it. The campaign's end line "Our passion. Your paper." links reporters' dedication on the job to the benefits their commitment delivers to consumers. The campaign, currently running on radio and in print features journalists sucha as Greg Kot, Chicago Tribune's rock critic; Donna Pierce, test kitchen director; and Jose More, photojournalist in the ads.
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