Clarification: Auction Discounts Not Attributable To Specific Web Properties

  • March 29, 2007
The percentage discounts attributed to Eric van den Heuvel, director of media solutions at The Gate Worldwide in Tuesday's story about the agency's online auction of a portion of client State Street Global Advisors' advertising account ("Agency Uses Unusual Means To Negotiate Online Ad Buys: Online") were not intended to refer to specific companies bidding in the auction, but reflect the account's historical pricing across multiple Web properties over the past 12 months.
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