"What Wall Street is to the financial world and Hollywood is to the entertainment world, the North Shore is to the surfing world," says Shon Tomlin, Fuel vice president programming and development. The show explores the human side of a very interesting group of individuals. He says you could strip the surfing theme and have a compelling human-interest story that would pull people in. The program will debut in a new late-night programming block called "Unprotected Sets," with original episodes set for Fridays at 10 p.m.
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