No, Everything CAN'T Be Tracked

  • by March 30, 2007
Dear Email Diva: Lo and behold, I'm the type of publisher [mentioned in the article.] This really resonates for me because I appreciate that it is very difficult for a smaller company to spend hard-earned money on an ad that they feel they can't track.

I appreciate [the Diva, Melinda Krueger] setting realistic expectations for readers about what is reasonable to expect, and pointing out an all-too important aspect that the publishers often hesitate to: the CREATIVE COPY AND LANDING PAGES MATTER. With how advanced our technology is, it seems we expect that everything can be tracked perfectly, and it's just not that simple, as you've dutifully explained....

Thank you, thank you for this illuminating article.

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