• April 3, 2007

In an online world dominated by the one- to three-minute clip, opportunity awaits those who can turn consumers on to long-form video. That's because the majority of consumers still haven't streamed or downloaded TV shows or movies, but many say they would, according to new research from marketing research consultancy Ipsos Insight. By the end of last year, just 26% of all consumers who view streaming video had watched the full-length TV shows offered by networks like ABC, CBS, and NBC. Worse still, only 15% had streamed a whole movie online. By contrast, 75% of all digital video streamers have viewed short news or sports clips, while two thirds--67%--have streamed amateur or homemade video clips. A full 43%, however, expressed interest in downloading full-length movies in the near future, while 38% expressed interest in full-length TV show downloads.