"Wine makers do a great job of demystifying the product and are also having a little fun with it at the same time," says Bump Williams, general manager, IRI Beer, Wine and Spirits Practice, in a statement. "Just like last year, we are continuing to see the trends of eye-catching packaging, advertising and grocery displays. And now, we're even seeing some non-traditional premium box wine that is hitting the mark with consumers."
To qualify for the study, brands had to meet a minimum requirement of 100,000, nine-liter cases sold.
In addition to the top 30 ranking, the study also revealed the following key trends that are driving the growth of today's rapidly evolving table wine marketplace:
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Top 30 Table Wine Brand Performers
Rank | Brand |
---|---|
1 | Barefoot |
2 | Francis Coppola |
3 | Sterling Vintner's Collection |
4 | Chateau Ste. Michelle |
5 | Crane Lake |
6 | Bogle Vineyards |
7 | Smoking Loon |
8 | J Lohr |
9 | Mirassou |
10 | La Crema |
11 | The Little Penguin |
12 | Rex Goliath |
13 | Kendall Jackson Vintner's Reserve |
14 | Fish Eye |
15 | Pepperwood Grove |
16 | Blackstone |
17 | Lindemans |
18 | Five Oaks |
19 | Sutter Home |
20 | Clos du Bois |
21 | Rancho Zabaco Dancing Bull |
22 | Rodney Strong |
23 | Yellow Tail |
24 | Black Box Wines |
25 | Columbia Crest |
26 | Estancia |
27 | Chateau St. Jean |
28 | Cavit |
29 | Jacob's Creek |
30 | Foxhorn |
Providing forward-looking insight about key brands to watch in the year ahead, IRI also announced the following Table Wine Top 10 New Brands, based on dollar sales in 2006:
Rank | Brand |
---|---|
1 | Trove |
2 | Cycles Gladiator |
3 | Little Black Dress |
4 | Bohemian Highway |
5 | Marq |
6 | Red Guitar |
7 | Lost Vineyards |
8 | Mattie's Perch |
9 | Rubeus of Lore |
10 | French Rabbit |