Denny's Runs Promos Just For College Kids

  • April 11, 2007
Denny's is targeting college kids with new promotions, a $9.99 "Pick 3" appetizer on weekdays and a discounted weekend bill.

The chain's promotion runs in Austin, Texas, and Syracuse, N.Y., and may be rolled out to other markets in the fall.

In addition, the company is sending out 10,000 direct mail pieces to each market promoting its late-night menu fare and an exclusive online sweepstakes. Students can enter for a chance to win a $1,500 gift card for Dell and a $50 Denny's gift card.

The company will pick one winner from each market.

Denny's is also tapping text-savvy students by printing a promotional code in the direct mail pieces and in college newspaper ads. Consumers text the word "DENNYS" to the code to receive a mobile coupon for a free Dr Pepper beverage. Customers show their cell phones with the offer at the register to redeem the coupon.

The campaign runs through May 6.

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