• April 13, 2007

Martha Stewart Living Omnimedia (MSLO) this week launched a new Web site, marthastewart.com.

The site, via Austin, Texas-based Vignette, includes more than 15 years of content from MSLO's magazine archive. It also contains more than 700 videos, including television programming. Content is arranged based on user interests, such as entertainment, which includes menus, centerpieces, and recipes, and instructional videos, and advertising tailored to that consumer's interests.

Users will be able to rate, review, share and collect content from the site and interact with other community members who have similar interests.