• April 16, 2007

Clorox's Armor All automotive cleaning products is changing its logo and packaging, while launching a tie-in with racing and introducing three new products. The changes are timed with the company's 35th anniversary.

The company is introducing three products: the Ultra Shine Wash and Wax, Triple Action Wheel Cleaner and Natural Finish Detailer Protectant.

Armor All will be involved in Nascar via sponsorship of the No. 47 Clorox car and Busch Series driver Jon Wood. Also, Armor All has teamed up with AutoZone, the nation's leading retailer of automotive parts and accessories for DIY Dare II, which is holding a contest to find America's best car detailer. The contest begins April 28.

--Karl Greenberg