Hyundai Motor America has chosen Saturn's former agency as its new AOR, after a two-month search. The Fountain Valley, Calif., company selected San Francisco-based Goodby, Silverstein & Partners from
among five finalists. The agency will begin working immediately. Goodby, which relinquished the Saturn account in January, replaces The Richards Group, which had been the company's AOR since 2002,
when Richards replaced Bates USA.
Hyundai placed the over-$400 million account in review in February. Among the finalists were New York-based Strawberry Frog and Siltanen and Partners,
based in San Francisco.--Karl Greenberg