The ads, which debuted on "American Idol" this week, focus on the Ford Challenge events that have spawned ad campaigns for Ford Fusion and other vehicles by having car-savvy consumers rate Ford versus competitive vehicles.
One of the ads, "Quieter than a Lexus," pitches the fact
that Ford Edge beat against Lexus RX350 for interior quiet. The other spot does likewise versus BMW X5 in a 0-60 mph acceleration test. Both ads end with the line, "Spirit of a sports car ...
versatility of an SUV. The all-new Edge." The ads were created by JWT Team Detroit as part of the Ford 'Bold Moves' marketing platform.--Karl Greenberg