The new agreement makes the newly released 2007 Chevy Silverado the official tow vehicle for sponsor boats at all Wal-Mart FLW Tour events as well as a variety of other tournaments. Chevy will be the title sponsor of the sixth qualifying event on the FLW Tour.
This year, the Chevy Open will be held on the Detroit River in Detroit July 12-15. Chevy will also hold title sponsorship of the BFL Wild Card and will be the presenting sponsor of the Wal-Mart BFL All-American. FLW Outdoors and Chevy will present "Chevy Pro Night" at local Chevy dealerships across the country where FLW Tour and Wal-Mart FLW Series BP Eastern Division events are held.
As a platinum sponsor, Chevy will be featured in "FLW Outdoors" television program on FSN, broadcast to 81 million households in the United States. Chevy will also get advertising in FLW Outdoors Magazine and on http://flwoutdoors.com/ as well as signage at tournaments and a booth in the Family Fun Zone, where Chevy will have a vehicle simulator.