The promotion, which runs through June centers on Schwan's Red Baron pizza and Asian Sensations products. Consumers who purchase specially marked packages must look for a seven-digit, alpha-numeric code on the box.
The concert will take place at a venue and date during 2007 within 150 miles of the winner's hometown. The winner may invite up to 100 guests to the concert.
In addition, there will be a number of secondary Instant-Win prizes which include iPod gift-packs with each gift-pack containing one iPod Nano and one $100 iTunes gift card; Roberts CDs; and Roberts merchandise t-shirts. All other names will be entered into the random drawing, and the grand prize winner of the private concert by Roberts will be notified on or about July 23.