Schwan's Dangles Private Concert With Julie Roberts

  • April 24, 2007
Frozen foods giant Schwan's Consumer Brands has launched a promotional campaign in North American that dangles a private concert with country singer Julie Roberts.

The promotion, which runs through June centers on Schwan's Red Baron pizza and Asian Sensations products. Consumers who purchase specially marked packages must look for a seven-digit, alpha-numeric code on the box.

The concert will take place at a venue and date during 2007 within 150 miles of the winner's hometown. The winner may invite up to 100 guests to the concert.

In addition, there will be a number of secondary Instant-Win prizes which include iPod gift-packs with each gift-pack containing one iPod Nano and one $100 iTunes gift card; Roberts CDs; and Roberts merchandise t-shirts. All other names will be entered into the random drawing, and the grand prize winner of the private concert by Roberts will be notified on or about July 23.



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