One, called "Don't Slip," shows an acrobat doing a one-armed handstand on a measuring cup. Another shows an acrobat balanced on one leg standing on another's back, while pouring liquid from a teardrop-shaped bowl into an inverted funnel. The ads will begin running in the June editions of consumer and bridal publications including Martha Stewart's Blueprint, Glamour, Marie Claire, Brides, Modern Bride and InStyle Weddings.
An online banner campaign that breaks this week on sites including TheKnot.com and WeddingChannel.com includes an "add to registry" function for brides-to-be.
Cramer-Krasselt said in a release that it will be leading the advertising efforts on several new campaigns for World Kitchen bake ware, dinnerware and cookware brands including Corelle and CorningWare this year.