CBS Radio is partnering with TargetSpot, a company that allows businesses to create, buy and place radio ads within streaming radio airplay. The deal involves 140 CBS stations. It was announced along
with a new round of funding for TargetSpot from Union Square Ventures, CBS and Oddcast Inc. The technology allows advertisers to create customized audio, video and banner ads with their own sound
content, as well as an array of stock jingles, sound effects and visuals. Buying ad space online, clients can target audiences demographically, by location, or through a specific radio station's Web
site. --Erik Sass
