Publicis' Denuo Tuesday said it finalized a "partnership" with Visible World, and that Denuo Senior Vice President Tim Hanlon has joined the advisory board of the cross-platform video advertising
company. Visible World, whose backers already include WPP Group, has developed sophisticated digital asset management systems enabling advertisers and agencies to digitally produce multiple versions
of targeted TV commercial on the fly, and some see it as a solution to the growing complexity of addressable TV and multiple video advertising platforms on conventional, mobile, broadband and digital
out-of-home television. Terms of the deal were not disclosed.
