New Reader's Digest Sales/Marketing Initiative

  • April 30, 2007
Reader's Digest Association has created an integrated sales and marketing team to leverage its assets to its ad partners. Suzanne Grimes, president, food and entertaining, has named two senior marketing executives from Conde Nast Media Group (CNMG) to lead it. She named Mark Wildman as vice president, integrated sales and marketing, and Maureen O'Connell as executive director, integrated sales and marketing.

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