Brown-Forman named Draftfcb agency of record for its recently acquired Casa Herradura brands, which include the Herradura and el Jimador Tequila. Brown-Forman previously worked with Draftfcb
predecessor Draft in the U.S. for the past 25 years. Work is expected later this year and will consist of TV, print, outdoor, retail and promotional experiential programs.--Amy Corr
