• May 4, 2007

Stolichnaya, Carat Entertainment, Logo and GoodLife Entertainment have teamed up to present the first-of-its-kind commercial-free television series, "Stolichnaya presents BE REAL."

Logo, a division of Viacom's MTV Networks, will premiere the first half-hour episode on May 14 at 10 p.m. EST/PST. The entire series will air without commercial interruption.

The five-part series will portray the real life experiences of gay Americans through different passages of life--from the perspective of two different people in each episode.

To date, Stoli's partnership with Logo represents the largest investment with the lesbian, gay, bisexual and transgender (LGBT) audience by the brand and Pernod Ricard USA.

Stoli will support the series through online user-generated content and cross-promotions. A national advertising campaign invites consumers to submit stories at logoonline.com about people who stay real to themselves and the LGBT community.