Skechers Out With Cross-Promo Timed To 'Shrek3'

  • May 4, 2007
Skechers, the Manhattan Beach, Calif.-based sneaker maker, is launching a cross-promotional campaign timed with the launch of "Shrek3." The campaign also constitutes the company's first character-based SKU.

The deal, via collaboration with DreamWorks Animation and timed with the May 18 launch of "Shrek the Third," will center on the lines' co-branded characters like Shrek, Fiona, Donkey and Puss In Boots.

To back the effort, Skechers will market the effort with an integrated campaign using the characters on print, TV, online and outdoor ads, as well as in-store, POP and gift-with-purchase.

--Karl Greenberg

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