Publicis Groupe, the parent of Starcom MediaVest and ZenithOptimedia groups that is still digesting its $1.3 billion acquisition of Digitas, plans to make additional, albeit smaller acquisitions in
digital advertising and other marketing services, Chairman-CEO Maurice Levy says in an interview with French newspaper
Le Figaro. He said the plan is to propel Paris-based Publicis to the
world's third largest agency holding company from the fourth.
