• by Laurie Petersen , May 7, 2007

Here are Aaron Goldman's predictions for the buzzworthiest terms this go-round:

1. Microhoo - rumors are swirling again.

2. GoogleClick - should be a lot of speculation around the impact of this deal. See this column for my personal take.

3. Branding - this one topped the list in November. We're all still looking for ways to prove that search has an impact on brand awareness and consideration.

4. Video - my Managing Director, Matt Spiegel, leads a panel the first day of the conference on a topic near and dear to my heart. Video has been exploding on the web and emerging players like ClipBlast, MeeVee, Pixsy and blinkx join the old guard of TV Guide in the race to make all video content searchable.

5. Click Fraud - no escaping this one. There's a Day 1 panel on the topic that I'm sure many of the marketers in attendence are anxiously anticipating.

Catch the remaining five and lots more coverage from the Search Insider Summit bloggers on MediaPost Raw.