• May 9, 2007

At the EMetrics Summit in San Francisco, Google Inc. unveiled a redesigned version of Google Analytics, with new email reporting, customizable dashboards, improved map displays and plain language descriptions.

In the new version, data is concentrated into combinations of reports, allowing users to make informed decisions about site management and Google AdWords campaigns. Users can track the effectiveness of online marketing initiatives such as display campaigns and cost-per-click programs, and also create email reports that can be scheduled for distribution to colleagues.